OTTO_

Your personal companion for technology and household matters

We developed the corporate blog Updated for OTTO — a modern content portal that makes editorial content, technology trends, and service topics accessible to users. The focus was on creating a platform that is both informative and visually appealing and fits seamlessly into OTTO's digital ecosystem. In addition to the technical implementation, we placed particular emphasis on a clear structure, high usability, and flexible architecture so that editors can efficiently create, maintain, and expand content. The result is a versatile, dynamic blog that provides high-quality information tailored to the target audience while strengthening OTTO's brand identity.

Insight into development

The blog is based on the WordPress content management system, which we chose as a flexible foundation for editorial work. To ensure maximum individuality and meet OTTO's specific requirements, we developed a completely customized theme that is both technically high-performing and consistent with the brand's design.

One of the blog's special highlights is the dynamic integration of OTTO products via the OTTO Consumer API, which allows editorial content to be linked directly to matching items from the product range. This creates a seamless transition between inspiration and purchase decision, making the blog particularly relevant and interactive for users.

A key focus was also on the seamless integration of the blog into the existing OTTO infrastructure, including internal systems, caching mechanisms, and tracking setups. At the same time, the highest security standards were taken into account—from strict role and rights management to secure authentication processes, regular security checks, and automated updates. The result is a reliable, scalable system that meets both the editorial team's requirements and the company's high technical standards.